About SortisAI
The AI consulting and implementation practice of Sortis—helping growing businesses apply AI to real workflows, connect it with the software they already use, and build custom solutions only where it is justified.
Our Story
SortisAI is the AI consulting and implementation practice of Sortis, a Madison, Wisconsin business technology and marketing company that has helped organizations apply technology to real business challenges for years.
That background matters. It means we understand how companies actually operate—the systems they run on, the handoffs between departments, and the difference between a tool that demos well and one that people actually adopt.
SortisAI exists because buying AI tools is now easy, but making them work together across a real business is not. We help you identify where AI creates genuine value, use the AI already built into your software, connect systems and workflows, and develop custom solutions only where they are justified.
We combine business strategy, workflow design, software integration, development, and adoption support—keeping human oversight and measurable results at the center of every engagement.
Our Values
The principles that guide how we choose, build, and deliver AI for our clients
Vendor-neutral
We recommend what actually solves your problem—configuration, integration, or custom development—not whatever is most expensive to build.
Use, connect, build
We start with the AI already in your software, connect it across your workflows, and build custom solutions only where they add real value.
Human oversight
We design solutions around your security, privacy, access, and approval requirements, keeping important decisions under human control.
Measurable results
We prove value with focused pilots and clear success measures before expanding.